I led the design vision providing visual design assets for marketing and product. I designed and built custom landing pages and HTML emails, owning projects from concept to launch. Significantly improved customer acquisition, increased growth and drove engagement with new designs and code for lifecycle campaigns, receipts, product launches and landing pages, developing creative assets that simplified complex messages. Improved existing back-end code to enhance functionality and user experience. Coded routine pop-ups and promotional in-app screens. Worked cross-functionally with Product, Marketing and Engineering teams contributing to product strategy, design system, and brand identity. Worked closely with CEO to turn company goals with actionable design decisions.

I delivered a wide variety of marketing material for Janie & Jack brand including brand identity, email, website, landing pages, social media, banner ads, and more. Executed product line updates for all e-commerce site. Ensured cohesive quality user interaction and experience throughout user journey. Successfully transitioned to mobile first design.
• Redesigned existing website to improve UX and incorporate SEO techniques,increasing daily traffic by 20%.

Responsible for the development and maintenance of HTML/JSON/JS for existing and new web pages for both marketing and functional specifications. Incorporate visual design into functional web pages, own deliverables of tasks and manage marketing materials coming in from production and design team. Responsible for troubleshooting code issues and bugs, asset management and code version control. I created display banner animations and was responsible for bringing storyboard to life with custom design & code.

Responsible for creating visuals for onboarding and UI. Collaborated with teams and managed a wide variety of cross-media projects involving branding and illustrations.

Build custom web sites that meet specific business objectives/client needs. Responsible for all stages of creative process and development. Designed websites, and large scale web applications for multiple clients and industries. Over 50 projects for more than 30 clients.

Assisted with developing and maintaining media plans and manage creative trafficking process. Analyzed data to provide creative insight.